Ethnic Wear’s Stunning Comeback

We might be well into the 21st century, but the recent trend in the world of fashion seems to be nostalgic as Indian ethnic garments are giving western fashion a run for their money. The popularity and demand of ethnic Indian garments, especially amongst women, are on the rise. Saree had always been the primary choice of middle class women, both urban and rural. But the market for ethnic salwar-kameez has grown in recent times to emerge as the most popular. Different style of Salwars like Indian Kurtis and Indian Anarkalis has turned out to be in demand among urban women. One of the primary reasons for this is the convenience and comfort offered by ethnic Salwars while being trendy and fashionable. While these attires are affordable as well as comfortable enough for daily use, most women have started to prefer ethnic garments during celebrations and on special occasions. No wonder then, that 38% of the market for ethnic garments in India consists of ethnic Salwar-kameez and it is growing at an unprecedented rate.

The role of e-commerce has been pivotal in this growth. Online Shopping Portals have helped the small and medium garments enterprises of India to go truly global. Recent reports and surveys have shown that Indian ethnic style is the popular trend in the United States and especially among the Hollywood celebrities. This can be attributed to an upsurge of internet marketing and the growth of online shopping portals which provide the consumer with all sorts of choices including the shipment of the products. Since the inception of these online portals, the sales of Indian ethnic garments, according to a report, have shot up more than 70%. More and more brands of ethnic garments are tapping into this thriving market, especially in the metro cities.

We offer a wide range of quality Indian Kurti, Patiala Suits and Indian Anarkali of excellent quality. These are available in various attractive designs such as long-wear and mid-length; half-sleeves, full-sleeves or even ¾ sleeves. These cotton and silk garments include Indian Anarkali. You can choose from an enticing collection of floral, striped or printed Kurtis. You will also find embroidered Kurtis. All these are offered at a reasonable price with a range of Rs. 395-975. The garments are of superb quality and design. To add to this, the Fashion Equation offers attractive discounts in registration and shipments. There is also a Clearance Sale going on which gives the customer a 60-70% discount on some of these items. If you check out the Fashion Equation portal, you will realize why the Indian Kurti and Anarkali is a craze amongst women across the world right now.

March 25, 2014 by 3
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